DAY OF GIVING
The Day of Giving is an annual fundraising telethon broadcast by local CBS affiliate WLNS-TV. This event one of the most high profile fundraisers for Greater Lansing Food Bank, with a week's worth of news stories leading up to the event, and cut-ins appearing throughout the Day of Giving.
During the 2018 telethon, I coordinated the theme with producers, scheduled interviews with reporters and managed the digital campaign components. In order to track donation conversions, a custom donation portal was designed and linked to all stories and posts.
Raise Awareness in Lansing DMA
Digital Campaign Manager
$12,500 was raised for Greater Lansing Food Bank during the Day of Giving. Several news packages were produced about the Food Bank, generating additional earned media value.