The Day of Giving is an annual fundraising telethon broadcast by local CBS affiliate WLNS-TV. This event one of the most high profile fundraisers for Greater Lansing Food Bank, with a week's worth of news stories leading up to the event, and cut-ins appearing throughout the Day of Giving.


During the 2018 telethon, I coordinated the theme with producers, scheduled interviews with reporters and managed the digital campaign components. In order to track donation conversions, a custom donation portal was designed and linked to all stories and posts. 

Campaign Goals: 

  • Fundraising

  • Raise Awareness in Lansing DMA

Campaign Elements: 

  • Broadcast

  • Digital 



  • Campaign Strategist

  • Copy Editor  

  • Digital Campaign Manager 

  • Public Relations

  • Photographer


$12,500 was raised for Greater Lansing Food Bank during the Day of Giving. Several news packages were produced about the Food Bank, generating additional earned media value.


© 2020 by Justin Rumenapp

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