2018

WE SUPPORT A HUNGER-FREE COMMUNITY
Fundraising Campaign

The Day of Giving is an annual fundraising telethon broadcast by local CBS affiliate WLNS-TV. This event one of the most high profile fundraisers for Greater Lansing Food Bank, with a week's worth of news stories leading up to the event, and cut-ins appearing throughout the Day of Giving.

 

During the 2018 telethon, I coordinated the theme with producers, scheduled interviews with reporters and managed the digital campaign components. In order to track donation conversions, a custom donation portal was designed and linked to all stories and posts. 

CAMPAIGN GOALS
  • Fundraising

  • Raise Awareness in Lansing DMA

CAMPAIGN ELEMENTS
  • Broadcast

  • Digital 

ROLE
  • Campaign Strategist

  • Copy Editor  

  • Digital Campaign Manager 

  • Public Relations

  • Photographer

RESULTS

$12,500 was raised for Greater Lansing Food Bank during the Day of Giving. Several news packages were produced about the Food Bank, generating additional earned media value.

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Campaign Goals: 

  • Fundraising

  • Tie into #HungerActionMonth national campaign

  • Raise Awareness of Hunger

 

Campaign Elements: 

  • Print 

  • Social 

  • Digital 

  • Earned Media

 

Role:  

  • Campaign Strategist

  • Copy Editor  

  • Graphic Designer  

  • Print Production Supervisor 

  • Digital Campaign Manager 

  • Public Relations

 

Results: 

TBA