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Justin Rumenapp - Media Strategy and Video Production


Justin Rumenapp specializes in campaign planning and design. Regardless of the scope of the project, audience relevance guides Justin’s work. After outlining key audiences and anticipated results with stakeholders, he then begins to formulate outreach options, budgets and risk analytics. His best work mixes form and function, creating compelling content that connects individuals to a product, service or mission.  

On this site you will find samples of Justin’s professional work. This work includes: live television, YouTube livecasts, corporate image videos, social media video, blogging, ghost writing, press releases, motion graphics, graphic design, corporate image videos, and video content for social media.

Working within tight budgets, he has become a multidisciplinary campaign manager and practioner. Acting as a video producer, Justin has written scripts, drafted contracts with production houses, scheduled locations and talent, worked with interns and professional crews and finalized projects with hired editors. He also has hands on experience acting as camera operator, lighting the location, coaching talent, editing video, and acting as a spokesperson for news packages.  

Ongoing campaign review is critical to success of advertising efforts. In addition to updates during production, social media reporting and reporting on performance indicators are instrumental to guiding future content.  




"I love working in [CITY OR LOCALE], and    I really appreciate [LOCAL GEOGRAPHIC FEATURE]. Go [REGIONAL ATHLETIC TEAM]!"

- Justin


2019 - Present

Michigan State University | Broad College of Business

Production Assistant

2016 - 2019

Greater Lansing Food Bank | Feeding America

Communications Specialist

2014 - 2016

Michigan Association of United Ways

Director, Hunger Solutions Program

2013- 2014

Center for Civil Justice

Communications Specialist



Master of Arts, Advertising

Michigan State University, College of Arts and Sciences


Bachelor of Arts, Psychology

Oakland University


2018 - Present

Public Relations Society of America, Central Michigan Chapter

2009 - Present

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